‘Front of Brand’

Vet practices are brands, and just like Tesco’s or Starbuck’s, different brands evoke different emotions in different individuals, resulting in positive, negative or indifferent reactions to that brand. In today’s too-busy-to-stop society, a split-second can be all it takes to judge that logo or jingle that can ultimately determine if we’ll ever interact with that…

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Westminster Dog of the Year 2008 Competition

In London tomorow there’s a very special dog show indeed, the Westminster Dog of the Year 2008. Assorted MPs, peers, political correspondents and their dogs will be gathering at the Victoria Tower Gardens, next to House of Lords, Millbank, London SW1from 11am, and guess who’ll be judging… So forget the state of the world’s economy for…

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SOFA’s Amazing Microchipping Campaign!

You may have realized by now that I’m passionate about promoting responsible pet-ownership, especially at grass-roots level, by going into schools and talking with children about animals. So it gave me enormous pleasure to be contacted by a lovely lady Sue Cole, teacher at Norfolk’s Thorpe House School to ask for my support for her…

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