National Microchipping Month asks: ‘Are your details up to date?’

(Kennel Club release) Pet owners across the country will be given a call to action this June as National Microchipping Month asks owners to make sure that they can be contacted if their lost pet is found.

Petlog, the UK’s largest pet microchipping and reunification database and sponsor of National Microchipping Month, has raised concerns about out of date owner contact information.

To help speed up its pet reunification service, Petlog is offering customers the chance to check and amend their contact details online for free throughout June.

There can be many reasons why a pet is not reunited with its owner and ends up in a rescue centre, but one of the most frustrating reasons is because the details linked to its microchip are out of date.

Most people remember straight away to let their bank and other financial institutions know when they move home or change phone numbers but making sure that they contact their pet’s microchip database should be just as high on the list.

Normally, every time a person changes their details on a microchip database they are faced with a charge for doing so, as this is the main method of funding all UK databases.

Petlog hopes that by removing this charge for National Microchipping Month, pet owners will be encouraged to go online and check and amend their contact details, resulting in a comprehensive and accurate database which helps owners, vets and of course the pets themselves.

During National Microchipping Month in June, Petlog will also offer customers the chance to upgrade to its Petlog Premium service for a reduced lifetime cost of just £7.50.

Membership of Petlog Premium allows pet owners to keep track of their information and update their contact details free of charge, as well as a host of other benefits, as often as they need for the lifetime of the pet.

Sadly, close to half of all stray dogs are not reunited with owners, but when an animal is microchipped their chances of getting home are greatly improved.

A recent survey by Dogs Trust found that of all stray dogs which had been reunited by local authorities in the previous twelve months, 35% of these were directly as a result of their microchip.

It is hoped that with more microchipped dogs in the country with the correct contact information kept on their records, the fewer lost dogs there will be in need of re-homing in future.

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