Gavin & Stacey’s Joanna Page leads dog-loving celebrities & bands making a stand against puppy farming at PUP AID 2010

(Official Press Release) UK’s first charity boutique music festival & dog show gains massive showbiz support to raise awareness about cruel industry of puppy farming.

If you’re a fan of both dogs and live music then you’ll understand why it’s no surprise that PUP AID 2010 has been getting tongues – and tails – wagging for a good while now…

PUP AID 2010 is the UK’s first-ever charity boutique music festival and celebrity-judged dog show being held at the picturesque Stanmer House in über-dog-friendly Brighton on Sunday 19th September, and aims to raise awareness about the cruel industry of puppy farming in the UK in aid of Dogs Trust.

Puppy with PUP AID flyer (Graham Franks Photography).

Located in remote areas of the British countryside puppy farms mass-produce sick and unsocialized puppies that are then sold online, from pet shops, free newspapers, or even motorway service stations – usually dying shortly after arriving in their shiny new homes or perhaps needing thousands of pounds to fix them.

This battery farming of dogs on such a massive scale is purely done for profit and fuelled by greed – and all at the expense of the health and welfare of not just these poorly pups, but also the thousands of poor breeding bitches and stud-dogs too.

PUP AID 2010 is about choosing a happy and healthy dog by adopting from a rescue shelter or responsible breeder, and is the brainchild of Brighton-based TV Vet Marc Abraham, resident vet on BBC’s Breakfast News, ITV’s This Morning, Sky1’s recent My Pet Shame, and More4’s Crufts.

“Puppy farming has been going on in this country for years with no-one able to stop it,” Marc says. “By raising awareness as much as possible with live music and dog-loving celebrities, we can all help to stop the growing demand for these poorly pups and finally end the pain once and for all, thus preventing the suffering of millions of this country’s dogs right now and well into the future.”

PUP AID 2010’s musical line-up on the day is pretty special too – no surprise really when you consider this unique festival was launched by rock-legend Oasis frontman Liam Gallagher!

‘Champagne Super-Rover’ Liam loves dogs and even signed a classic Epiphone Casino guitar (below) to show his support which has since been autographed by even more rock legends, including the ‘Modfather’ himself Paul Weller, Gary Moore and The Clash’s Mick Jones.

The guitar will be auctioned on the day to raise funds for Dogs Trust Shoreham, Kennel Club Charitable Trust and Oldies Club – a small charity re-homing older unwanted dogs.

Joanna Page with Jack Russell (please credit Jasper Mattias).
Joanna Page with Jack Russell (please credit Jasper Mattias).

PUP AID 2010 is a fun day out for every member of the family – especially your four-legged ones – with games, raffles and prizes galore. As well as actress Joanna Page (pictured above), dog-loving celebrities judging on the day include Meg Mathews and Annabel Giles, amongst many soapstars, actors, models and designers, with overwhelming support from all Brighton’s boutique brands.

With the ever popular Scruffts heats (Handsomest Dog, Prettiest Bitch, Child’s Best Friend and Golden Oldie) giving cross-bred mongrels the chance to go through to the grand Scruffts final in London, other fun classes include Most Glamorous Six Legs (owner and dog) as well as Best Stand-up – the dog who can stand-up on their hind-legs the longest – judged by Brighton’s top stand-up comedians!

Part of September’s mouth-watering Brighton & Hove Food Festival, PUP AID 2010 caters for all palates as gourmet chefs prepare healthy and locally-sourced tasty treats for you and your pooch to chow down on.

For those of you that want to practice your singing, there’s dog-themed Karaoke with the top three singers going through to the live Rex Factor final on the main stage in front of a panel of celebrity judges!

As well as the moving parade of rescued ex-breeding puppy farm bitches, there’ll also be exciting displays by Canine Partners and rare British dog breeds, as well as free training advice, microchipping and have-a-go agility.

With so many people still unaware that puppy farming even exists, prospective puppy-buyers sadly don’t know how to spot the tell-tale signs of when someone is trying to sell a puppy produced in such a cruel way, so check out the Choosing a Puppy tips (below).

So why not support PUP AID 2010 with all your human and canine chums, and help make a massive difference for all the UK’s dogs.

PUP AID 2010 Stanmer House, Stanmer Park, Brighton, £6 in advance online or £8 on the door; for more information, list of bands and celebrities, and to book your tickets visit http://pupaid2010.eventbrite.com/ now.

Dogs Trust Anti-Puppy Farming Campaign
Dogs Trust Anti-Puppy Farming Campaign

Checklist for Choosing a Puppy

1. Consider checking out the Dogs Trust and Kennel Club Breed Rescue Directory.

2. Always contact the Kennel Club first for their list of reliable and reputable Kennel Club Accredited Breeders if you’re considering buying a pedigree dog.

3. Always do your research into breed, temperament, training and exercise needs, coat-type, size and life expectancy.

4. Never buy because you ‘feel sorry’ for the pup – its mother and father are still suffering and will be used again to fill the space you’ve just created.

5. Never buy from a pet shop, online or free newspaper ad.

6. Always ask to see the puppy interacting with its mother.

7. Beware of puppy scams: there should be no excuse why the mother isn’t there

8. Be wary of multi-breed dealers. Many puppy farms and dealers will have more than one breed for sale.

9. Beware of dealers/sellers who won’t take the pup back if any problems arise.

10. Be prepared to wait and be put on a waiting list. Don’t buy on impulse – a well-bred pup will be happier and healthier in the long term.

11. Walk away if it doesn’t feel right – a responsible breeder will never pressure you into buying a pup.

12. Be prepared to be asked as many questions as you’ll ask the breeder – a responsible breeder won’t sell to someone who’s not suited to their breed.

13. Listen to advice from responsible breeders – they are experts for that particular breed.

14. Support PUP AID 2010 to raise awareness about puppy farming and encouraging adopting from rescue and buying puppies from responsible breeders.

TV Vet Marc Abraham with Liam Gallagher, Nicole Appleton and ‘Ruby Tuesday’ at Gibson Guitars (Gareth Gatrell).

TV Vet Marc Abraham with Liam Gallagher, Nicole Appleton and ‘Ruby Tuesday’ at Gibson Guitars (Gareth Gatrell).
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  1. You have my total support. I have re-homed 2 ex racing greyhounds. One suffering from agraphobia possibly due to her treatment in Ireland.

    I hope to capture some moments with my camera

    Best wishes

    Trevor Gellard FRPS

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